Brides almost always look beautiful don’t they?  So much planning and expense goes into the big day.  The hair is immaculate, the makeup stunning, the flowers are gorgeous and the dress…well, the dress.  What bridal dress doesn’t look simply amazing?

I remember some of the preparation for my wife’s dress.  The magazines, the trips to wedding shops.  None of it involved me of course.  I didn’t get to appreciate the effort until she stood beside me in the aisle.  But when I did get to see her…  Wow.

And the effort is worth it because a bride wants to look her absolute best on her wedding day.  What bride doesn’t want to be stunning for her groom?  And that’s interesting because according to Paul, the church is the bride of Christ and is being prepared so that she can be presented to him “in splendour without spot or wrinkle or any such thing, that she might be holy and without blemish,” (Ephesians 5:27).

The church wants to look absolutely stunning for her groom.

Now – imagine this.  Imagine a bride in the car on the way to the service suddenly feeling a little thirsty and fancying a can of cola.  “Pull over, driver.”  She hops out and into the nearest newsagent before running back to the car and sitting down with the can in her hand.  Finger in the ring pull.  Slowly edging it back.  Then the rush of dark brown fizzing liquid squirting out the can in all directions as the pressure forces it up and out and over.  All over her dress.

What bride in her right mind would risk such a thing?

Sin is like cola.  It stains us and if the church is serious about getting ready for the return of Jesus and desperate to be without stain or wrinkle then we have to be serious about purity and holiness.  Individually and collectively.

We wouldn’t buy the can.  We wouldn’t even be tempted.  Jesus is worth staying pure for.